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North East business events industry to feature at global event alongside transformational new development

NewcastleGateshead Convention Bureau, part of NewcastleGateshead Initiative (NGI), are seeking to boost international business by flying the North East flag at a global trade show this week.

Taking place in Frankfurt, Germany 23-25th May, the international event expects to bring together more than 3,000 meeting planners with over 2,500 suppliers from across the world.

The convention bureau, which provides a free service including venue sourcing and accommodation booking for events, meetings and conferences will be attending as part of the national MeetEngland delegation alongside ASM Global, operators of the brand new Sage International Conference Centre.

Jen Rea, Head of Business Events and Travel Trade at NGI said:

“IMEX is one of the largest events of its kind in the world and is an excellent opportunity to get our business events offering in front of an international audience and drive our inbound visitor and event numbers.

“Our region is in the spotlight thanks to the fantastic past year of business events and conferences, as well as healthy investment and developments in the pipeline, and we are working to enhance this market position.

“We’re delighted to be attending IMEX alongside ASM and to continue our united front in showcasing the region to the world and leveraging the opportunities that the brand new development, The Sage ICC will bring for NewcastleGateshead and the wider North East.

“The Sage ICC is a vital part of the future of NewcastleGateshead and enables us to have brand new conversation with larger international event organisers and associations.”

The three-day show will feature a dedicated industry event on the MeetEngland stand F400, which will provide market insights and the latest development updates on The Sage International Conference Centre.

Martin Mochan, Sales Director at ASM Global, said:

“The opening of Sage ICC in 2025 will be transformational to the region and marks one of the most significant venue developments in the UK in recent years.

“We’re already seeing a high level of demand in Sage ICC and it will undoubtedly change the UK venue landscape in the coming years as well as giving our international client base the chance to visit one of the most vibrant regions in the UK.

“IMEX provides us with the chance to engage with existing and new customers seeking new locations for the national and international events and we look forward to welcoming them all to the NGI stand in Frankfurt next week.”

To find out more about the services of NewcastleGateshead Convention Bureau and the business events industry in the North East, visit

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